A focused four-month creative plan using the recent clinic shoot assets, with 10 different ad angles per campaign.
This plan focuses on August to November Meta ad creatives built around the recent clinic shoot assets.
Each campaign gets a full creative testing set so we can compare patient concerns, service-interest hooks, booking confidence, and video-led trust angles.
The recent shoot gives us video clips and photos for patient reassurance, dentist-led prompts, clinic familiarity, and booking-confidence creative.
We will sequence the creative so each month has a clear focus and enough variety to keep the campaign fresh.
We will choose the campaign angles internally and turn the available assets into clear briefs for graphics, videos, carousels, and ad variations.
The August-November plan can now move forward using the confirmed shoot direction, available assets, and booking pathways being handled internally.
Completed launch creative remains outside this August-November plan so the new rollout starts from the correct campaign stage.
Recent photos and video content can support Meta ad edits across local trust, team familiarity, service interest, and booking-confidence creative.
Landing pages and booking pathways are being handled internally, so ad briefs can point each angle to the most suitable next step.
The campaign should prioritise short, ad-ready clips and photos that can be reused across multiple creative angles.
Alongside the videos from the recent shoot, each month should include static and carousel graphics that support the 10 ad angles per campaign.
Routine care reminder graphic, emergency dental concern static, patient FAQ graphic, local trust static, and simple booking CTA variation.
Patient question graphic, booking confidence static, service-interest carousel, local team reminder, and carousel variation from the strongest August angles.
Best-performing angle refresh, consultation next-step graphic, patient question graphic, booking confidence static, and local trust variation.
End-of-cycle creative refresh, local trust static, treatment options carousel, simple next-step graphic, and recommendation-ready creative variation.
Each month introduces 10 ad angles per campaign, using the recent shoot assets to test what earns the strongest patient response. Tap any week to see the detail.
Use recent shoot photos and video assets to build a 10-angle campaign set across routine care, patient concerns, FAQs, and booking confidence.
Make check-ups feel simple and approachable.
Guide concerned patients toward the clinic.
Use FAQ creative to lower enquiry hesitation.
Refine the strongest August angles.
Build a second 10-angle set around the strongest August messages, with more service-interest, FAQ, and booking-confidence variations.
Make check-ups feel simple and approachable.
Guide concerned patients toward the clinic.
Refresh service-interest angles with new hooks.
Pick the strongest September angles.
Use a third 10-angle set to sharpen what has worked and answer the questions patients may have before enquiring.
Build from the strongest prior creative.
Use FAQ creative to lower enquiry hesitation.
Make the enquiry step clear and easy.
Refine the strongest October angles.
Use a fourth 10-angle set to refresh the strongest creative and prepare the next recommended creative direction.
Refresh clinic familiarity and team-led creative.
Keep suitability and next steps clear.
Make enquiry pathways clear and easy.
Summarise learnings and recommend next steps.
Using the confirmed scope, recent shoot assets, and booking pathways, Shoutout can prepare the campaign angles and production briefs internally.
Build a flexible video and photo-led creative library that can support multiple Meta ad angles from August to November.